Founder of Pegeen.com goes through the company's history
Meet the Designer, Marg Hyland, 40 Years of History
Mother, Wife, Designer, Businesswoman & new Grandmom. Marg Hyland wears all these hats and is constantly juggling the order in which she wears them. In an increasingly hectic and competitive world, this energetic woman has her priorities in order. She is handling the challenges of bringing in to the company her adult children along side her husband, managing their designer clothing business and giving lectures and offering advice and ideas for her "other family", her customers with whom she speaks every day.
An Innovative Businesswoman, Marg Makes Online Shopping A Snap for Her Customers
Marg has been designing clothing and running Pegeen for forty years and according to a recent editor also a customer "she really knows her stuff". Marg has seen markets and fashions change, companies, magazines, trade shows, colors and styles come and go, and her customers benefit from her experience. Mothers and Brides-to-Be often call and ask for advice and Marg is all to happy to oblige. Pegeen.com has their phones on from 9am until 10pm and, if they are out of the office or when Marg is with her family, they forward all calls to someone's cell phone who can answer the calls. Sometimes she can be found in the strangest of places, like on a Roller Coaster (Pegeen is just 2 miles from Disney World after all) or at the zoo, answering her phone in one ear while looking it up on her iPhone in the other hand. Technology has made it easier to run the company with extended hours around her family, a fact that has customers who are also working mothers applauding and often green with good-natured envy. Her commitment to customer service is such that she will spend as much time on the phone as an anxious customer needs, including helping them to navigate their computer because they are novice users.
The company's employees benefit from the tradition of a term coined by one of her children, called "MON-FRIES" which means that Pegeen has a flexible work schedule in the summers so that they can work longer days in the middle of the week, allowing Mondays and Fridays time with their families. "We are a family run business with family friendly schedules because, afterall, we work in the children's business", Hyland is quoted as saying.
Her creativity and experience in the children's wear industry have made it rather easy for a bride to create an exquisite look for the children in her wedding. PEGEEN.COM offers a guaranteed fit by sending the customer a "try-on" bodice for the plus sized child, made according to the child's measurements before the actual dress is sewn. This "tailor-made from a distance" approach eliminates any guesswork as to whether the dress will fit properly. The company also offers fabric swatches for more than 200 in-stock colors of silk choices. Pegeen's tag line "We Care About Your Day" is truly indicative of Marg's approach, treating each and every customer as if she were her own sister or daughter and sharing in the excitement of planning the big day.
Customers appreciate this kind of dialog and it helps make every day fresh and stimulating for Marg and the staff, keeping the creative juices flowing which manifest themselves in the 100 styles for boys and girls in the PEGEEN line, all available in 200+ colors. Along with Jim, her business manager, partner and husband of more than 35 years, Marg continues to reflect their love of tradition and the belief that children should look like children and not smaller versions of grown-ups. This basic styling philosophy has served the company well for the past 40 years and will hopefully continue into the future. "We produce everything in our own factory here in the US and we are very proud of it. Our success rate is fantastic - we know it by the amount of referral and repeat business we do. Imagine, customers who were once wearing our dresses as flower girls themselves are now ordering for their children! " said Hyland.
In 2022, Pegeen will be celebration 40 Years in Business. In anticipation of that, along with new hope for the wedding industry post-covid, new changes have been made to their website and how customers can "Visit" and purchase from Pegeen.com Along with her talented art & technical directors, Marg and her team will launch their latest Pegeen Dress Dreamer, utitlizing a state of the art unity program they wrote as well as a virtual retail store for VR use.
A very special 40 years indeed.
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