Pegeen celebrates 28 years of business
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Pegeen is Celebrating 28 Years of Business by kicking off their new advertising campaign
Orlando, FL – March 10 2010
Background: In 1982, Marg Hyland was looking for a way to combine her fashion and theatre background, and along with a growing brood of nieces and nephews, she formed her company called PEGEEN® which was named for her Irish Heritage. After earning her Masters Degree in Education, Marg Hyland, President and Founder of PEGEEN.COM took her love of clothing and theatre arts and created a magnificent yet classic line of Flower Girl Dresses and Ring Bearer Suits late in 1982. Wanting to create affordable yet couture quality formal wear for children; she began producing wonderful creations for special occasions and more specifically, the Bridal Industry. The company has always been a trendsetter and Marg has blazed a trail into e-commerce the first children’s wear company to have a website, PEGEEN.COM, launched in the mid-90’s. “In those days, including my website on our banner at a trade show was a novelty. Many other manufacturers and retailers asked us, ‘how do you pronounce egeencom’ and I sure chuckled a lot at that one.”
“I have always been proud that we were the first children’s apparel company on the internet and also one of a half-dozen companies in the apparel company to get into e-commerce.” Now, and in conjunction with the enhancement of new technology on their website, Pegeen.com is also the first children’s bridal company to do national television advertising. The company has begun airing the first of a series of commercials for national television on shows such as “Bridezilla” and “Whose Wedding is it Any Way?” in addition to other women’s programming in the next 60 days.
PEGEEN® has been involved in creating beautiful yet affordable clothing for children. Because of the length of time in the children’s wear industry as well as trial and error, they have made it rather easy for a bride to create a unique look for her children in her wedding. Future inclusions to the website will be a section where the bride can choose exactly what she wants and be able to sit down with the children in the wedding party where they can “color” their selection, try out various pricing options and then “walk down the aisle’ with their child on the screen. “So many of the weddings today, the bride is about to include her new step children to-be. This is a wonderful opportunity to find out what that young lady is thinking. Many times, I suggest to the bride to sit down with the girl, especially that difficult adolescent and go over our styles to get her input. It may be a wonderful time to share a special moment with the young lady.
Pegeen.com offers several distinct lines which fall under two categories: Princess Everyday and Princess Special Days which include popular priced Pegeen "Classic", Pegeen Couture, Pegeen Tween for Jr. Bridesmaids Ring Bearers and the "Nutcracker Collection. For over 40 years, Hyland has created, customized and sold over 1,700,000 infants' and girls' dresses and boys' outfits for weddings, cotillions, christenings, bat and bar mitzvahs, ballet costumes and many other special and formal occasions. Hyland is committed to providing couture quality at very reasonable prices. To View Styles visit https://pegeen.com/dresses
Pegeen encourages their customers to send in their photographs of their events once it is over and highlights their favorites on their website. For more information: details. (https://pegeen.com/be-in-our-commercials.php)
Pegeen.com®, headquartered in Orlando, FL, has been involved in creating beautiful yet affordable clothing for children for weddings and special occasions since 1982. We remain true to our founding mission providing factory direct, couture quality flower girl dresses at affordable prices. Every flower girl dress or ring bearer suit is made in our factory and with over 200 colors to choose from, we are proud to help you walk down the aisle. For more Press information on PEGEEN.COM, call 407-928-2377 or visit Pegeen.com Designer Childrenswear or our interactive design tool Pegeen® Dress Dreamer™